Hi All!!

Just a quick reminder for the big tomorrow event on Transformative experience design held in Università Cattolica of Milan, room G.127 Pio XI, scheduled 10.00-13.00.

We wait for you!

Un sogno che si avvera: domani per la prima volta in Italia presenteremo ad Aziende, colleghi ricercatori, studenti e professionisti, il nostro modello sul Transformative Design.

Quando? ore 10.00-13.00 domani 20 maggio!

Dove? Università Cattolica del Sacro Cuore di Milano Aula Aula G.127 Pio XI.

Per chi? Tutti coloro che vogliono capire cosa si nasconda dietro questa parola così usata oggi “Transformation” e come sia possibile sfruttarla al meglio in tutti i settori.

Vi aspettiamo!


Transformative media

How to transform people..Let’s go to Design’s perspective

One of the main aim of my thesis is to place findings into real-life contexts, that is, to make people change, transform. How could we achieve this aim?

Design, now, seems to share this vision and offers practical instances of this. Prof. Andrea Gaggioli already theorized it two years ago. Now, it is real.

Here’s the full article by Dr. Christopher Schutte, director of Experiential Spaces from Design Group Italia on the transformative power of Design.

His forward-looking view on the role of design today has really stricken me. He started from concrete instances of design and built a new rationale for design itself. Design has always been devoted to make people change. However, this is a special case. Design can trigger a peculiar kind of change, that is, transformation.

Click here for his full article.


If you are lazy, just few key points followed by the full article.

  1. This article is a perfect blend of innovation-related instances in the field of (especially) emotional design applied to change, along with prompts to trigger a deeper reflection upon our relation with technology.
  2. Technology as a bridge with deep existential meaning in life.
  3. Not us in service of technology but technology in our service.
  4. Design is connecting us with our senses to achieve deeper and complex forms of experience.


Enjoy reading it!

Courage for Change: Milan Design Trends & Transformative Experiences

“We’re pulled by but fearful of risk-taking. That is the nature of life.” – Douglas Hofstadter

At a time when most people are coping with global upheaval and sense of being overwhelmed, design is again a catalyst for surfing the waves of change.  New inventive ways to cope and adapt, belong and know what we do matters emerged this year at the world’s most important annual design event, the Milan Design Week. While immersed in the experience, the idea washes over us that a small group of thoughtful designers really can and will change our world for the better. Designers are rising to the challenge and designing everything – far beyond objects from processes to politics.

The event continues to be the mirror and source of inspiration and innovation for the design industry. Each year, our CMF Lab (that’s colors, materials and finishes) explores the Milan Design Week in search of the most interesting signals and interprets the emerging changes to discover and deliver new insights. For 2018, we are sharing both CMF Trends and Emerging Themes.

We’re seeing technology shaped more on instinct and intuition.  Design choices are moving us out of a sort of boring digital homogeny and leaving space for a softer analog world. Notably, Google’s first appearance at MDW with their play on words ‘Google Softwear’ presented us with a power idea that will keep us up at night for years to come.  How can we pry the devices out of people’s hands and bring their attention back to centered and softer environments?  The lesson, ‘don’t be a victim of technology’, so consequently design with materials and forms that will age well with continuity in our lives. We will continue to see a trend towards a rich analog aesthetic with invisible digital presence, this is only the beginning.

The journey of discovery imagined in Sony’s ‘Hidden Senses’ highlighted a level of integration and blending that pulls us forward into the future. Interactions were both intuitive and simple. This underpins an attitude amongst designers toward removing information to make ideas richer and the presence of the moment and interaction more salient.

‘…we have objects, we have spaces, we have human behavior, we have habit, and then technology… we present our technologies, objects and context by one simple solution…’ 

The backstory reveals a company that has become design-driven and embedded design within their innovation labs – the word on the street is that nearly all projects were the work of internal Sony designers. The designers of ‘hidden senses’ have shifted the focus of design and technology to the experience.

A few last dotted ideas to give you an impressionist view of emerging design landscape:

  • Culture is important. Story and origin to stand out more in a global setting.
  • Anyone can play.  Hyper-connected ideas find ways to market.
  • Designers are risking more. More entrepreneurism, more possibilities.
  • Moving beyond constructed jargon. Detail in execution and cultural stories are captivating us now.
  • Analog equals simplicity. Haptics, sensorial aspects, lead to memorable experiences.
  • Connecting the dots. Disparate industries are blending thanks to design-mediated relationships.
I would add a final question: which kind of transformation is now triggered by Design?
Is it enough working with senses or do we need to shape these experiences on the base of something placed at a higher level?
Open questions!

Sweet Child of Mine: Awe and musical preferences

Hi guys,

There is a team of brave researchers (Pilgrim et al., 2017) who demonstrated that we feeling awe while listening to music depends on our musical preferences and personality.

If so, now I would feel awe for this… and it’s so…

Music music music..

How many of you would feel the same?

What are you drawing? “I am drawing a picture of God”

Teacher: “What are you drawing?

little girl: “I am drawing a picture of God”

Teacher: “But nobody knows what God looks like.”

And the girl said, “They will, in a minute.”


Emotions at the service of creativity…

Enjoy the TED talk by Sir Ken Robinson about creativity and education. New education for new ways of managing emotions for new ways of empowering and cultivating creativity.

Towards a democracy of emotions

Usually, we describe awe as a rare emotional state. Its is difficult to live it and to reproduce it. Even more difficult is to find it in our lives.

Awe is not democratic for its own sake.

So, what about people who cannot actively search for natural opportunities of awe? What about people paralyzed and in need for awe?

We can offer virtual opportunity to live awe…

I guess that a new period of democratization of emotions and complex states can begin now with virtual reality. We demonstrated that VR can reproduce complex and ineffable emotional states more affordably. Why not take advantage of it?

Why not expanding human potential instead of only increasing its abilities?

Molti studiano come allungare l’esistenza, il problema è invece di allargarla

“Many people study how to extend life, but the real issue is how to expand life”

– Luciano De Crescenzo-




Awe bonds

We always rely on results from previous researches to support our claims. Sometimes, it is not necessary because reality speaks instead of research results.

Awe really links people all over the world. It is the case of one of my collaborators (he has become famous) David B. Yaden.

Enjoy his interview about awe, sublime, the Overview effect….and, of course, on our works together on Virtual Reality!